5 Ways Social Media Has Proven Itself to Be King in 2018

In the recent past, social media has had a huge impact on significant stories. For example, social media has been used to promote and build up interest or euphoria about, and by a personality like US President Donald Trump. Love him or hate him, his Tweets are something everyone is talking about! Social media platforms …

Is SMM A Cheaper Marketing Tool Compared To Plain SEO?

A well-crafted digital awareness initiative requires a generous measure of Search Engine Optimization (SEO) coupled with consistent Social Media Marketing (SMM). The reality is that having budgetary constraints may limit your online activities, but you cannot choose one tool over the other. A brief background on the two Social Media Marketing In SMM you use …

5 Reasons Why SMM Might Be the Future Of SEM

Social media has shaped people’s lives in many ways starting out as platforms for friends and family to catch up with each other. From a handful of target audiences, social media now connects billions of people. Having envisaged the potential these platforms portend, marketers have clung on and devised new ways of reaching potential clients …

What is SMM?

Social Media Marketing to some may sound rather foreign, a totally new concept. We’ve of course heard of commercial marketing. Some have even taken it up as a major in college. Well, in layman terms, social media marketing is basically what social media marketers do; marketing through social media. There is more to social media …