A well-crafted digital awareness initiative requires a generous measure of Search Engine Optimization (SEO) coupled with consistent Social Media Marketing (SMM). The reality is that having budgetary constraints may limit your online activities, but you cannot choose one tool over the other. A brief background on the two Social Media Marketing In SMM you use …
Continue reading “Is SMM A Cheaper Marketing Tool Compared To Plain SEO?”
Social media has shaped people’s lives in many ways starting out as platforms for friends and family to catch up with each other. From a handful of target audiences, social media now connects billions of people. Having envisaged the potential these platforms portend, marketers have clung on and devised new ways of reaching potential clients …
Continue reading “5 Reasons Why SMM Might Be the Future Of SEM”
Social media marketing just doesn’t happen abruptly. No. Just like the marketing department invests time and energy into coming up with creative and engaging billboard & print media ads or TV & radio adverts, so does the social media marketing team. Each marketing move done on social media needs to have the following elements: Clearly …
