Explaining social media marketing to some people, possibly potential bosses can be a hard task thanks to the pre-mindset the society has of social media. However, explaining the benefits of it from the point of view of increasing the company’s online presence, could be the trick.
Social media marketing is a full-time job like any other when taken up seriously. It involves normal marketing activities like coming up with new marketing ideas, researching on your target audience, coming up with a socially responsible delivery and, actively keeping track of the reception the advertising gets.
How Social Media Marketing Uplifts Online Presence
- Research from Social Media Platforms
For any advert you see on a billboard, the TV, radio, newspaper or magazine, there is a considerate amount of time and effort that was invested in putting it together. A survey was done, a test audience involved and adjustments done before the final product (the ad itself) is released. For social media marketing, such surveys are done on the very social media networks the ad will be released.
Such survey activities, however, are done differently from conventional marketing. For SMM, the surveys involve direct engagement with a customer or person who likes or follows your brand’s page. It also involves inviting the public to anonymously vote on a specific subject through voting bots, like the ones found on Twitter and Facebook. Such survey activities actively keep your brand page active, uplifting your online presence.
- Keeping Track of Comments on Posts
Social media is interactive in nature. Any marketing post done will attract feedback through likes, sharing or comments. Effective SMM requires the marketers to actively engage in the comments, replying to each and every one of them. This uplifts a company’s online presence, bringing along with it specific benefits. Active engagement with your client base builds great customer relations which come in handy when customers review your business like Facebook business pages ask for reviews.
- Staying relevant
If it’s trending, it’s on social media. SMM involves actively staying up to speed with current events, what’s trending and what’s emerging. This requires constant online presence to catch the trending waves as they happen. Engaging in trending topics keeps your company online, thus creating rapport with existing customers and loyal brand lovers.
- Customer Care
Social media marketing paves way for customer care services on the particular social network, which for most economies, is a 24/7 responsibility. The customer care service strives to market the business by attending to issues at the same time. This increases trust an an online presence for the business.
- Active social media management
Effective social media marketing requires creating daily content for the company’s social media pages. The said posts need to be synchronized across all social networks the company owns. This is also known as active social media management. Posting for example, on Instagram and forgetting to engage on Twitter might lead to a customer engagement drop in the latter. In that way, social media management uplifts the business’s online presence a great deal.