How SMM Will Uplift Your Online Presence

social mdia firm san diegoExplaining social media marketing to some people, possibly potential bosses can be a hard task thanks to the pre-mindset the society has of social media. However, explaining the benefits of it from the point of view of increasing the company’s online presence, could be the trick.

Social media marketing is a full-time job like any other when taken up seriously. It involves normal marketing activities like coming up with new marketing ideas, researching on your target audience, coming up with a socially responsible delivery and, actively keeping track of the reception the advertising gets.

 

How Social Media Marketing Uplifts Online Presence

 

  1. Research from Social Media Platforms

For any advert you see on a billboard, the TV, radio, newspaper or magazine, there is a considerate amount of time and effort that was invested in putting it together. A survey was done, a test audience involved and adjustments done before the final product (the ad itself) is released. For social media marketing, such surveys are done on the very social media networks the ad will be released.

Such survey activities, however, are done differently from conventional marketing. For SMM, the surveys involve direct engagement with a customer or person who likes or follows your brand’s page. It also involves inviting the public to anonymously vote on a specific subject through voting bots, like the ones found on Twitter and Facebook. Such survey activities actively keep your brand page active, uplifting your online presence.

 

  1. Keeping Track of Comments on Posts

Social media is interactive in nature. Any marketing post done will attract feedback through likes, sharing or comments. Effective SMM requires the marketers to actively engage in the comments, replying to each and every one of them. This uplifts a company’s online presence, bringing along with it specific benefits. Active engagement with your client base builds great customer relations which come in handy when customers review your business like Facebook business pages ask for reviews.

 

  1. Staying relevant

If it’s trending, it’s on social media. SMM involves actively staying up to speed with current events, what’s trending and what’s emerging. This requires constant online presence to catch the trending waves as they happen. Engaging in trending topics keeps your company online, thus creating rapport with existing customers and loyal brand lovers.

 

  1. Customer Care

Social media marketing paves way for customer care services on the particular social network, which for most economies, is a 24/7 responsibility. The customer care service strives to market the business by attending to issues at the same time. This increases trust an an online presence for the business.

 

  1. Active social media management

Effective social media marketing requires creating daily content for the company’s social media pages. The said posts need to be synchronized across all social networks the company owns. This is also known as active social media management. Posting for example, on Instagram and forgetting to engage on Twitter might lead to a customer engagement drop in the latter. In that way, social media management uplifts the business’s online presence a great deal.

What is SMM?

social media marketing San Diego caSocial Media Marketing to some may sound rather foreign, a totally new concept. We’ve of course heard of commercial marketing. Some have even taken it up as a major in college. Well, in layman terms, social media marketing is basically what social media marketers do; marketing through social media.

There is more to social media than just getting online on social media platforms to chat, post photos, and what not. Social media isn’t just for fun, a hobby done at the end of the day to catch up with friends and acquaintances. The platforms can be used for business too. Marketers now use social media to do what they know best; to market products and services to the public.

Social media marketing is basically advertising goods and services on the various social networks, the same way ads are run on Billboards, TVs, radios, newspapers, and magazines. It is different from e-marketing and digital marketing in the sense that, the advertising activities here are exclusively done on social media platforms like Tumblr, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and the most common – Facebook. E-marketing involves marketing products and services through company websites.

 

Why opt for SMM?

You may argue, “Why waste time and resources on social media marketing when companies already use e-marketing from their websites?” The answer is simple it’s 2017!

Close to a third of the world’s population actively uses social media on a daily basis. Social media is the one place that provides a platform to know and understand what goes on people’s minds, their desires, their wishes, what they don’t like and why. They are of personal nature.

For example, people like to take photos of their meals and post them on social media, especially Instagram. A couple of seconds later, all their friends, say on Instagram, know what they’re having for lunch and where they’re having it from. That in itself is indirect marketing of the food offered by the said restaurant. It only takes a few seconds to do that. Now imagine taking that advertising to a professional level. That is how powerful SMM is and that kind of marketing power is what has made this type of e-marketting unavoidable in today’s eCommerce space.

 

How it works

With billions of people interacting every day on their social network pages, an environment for creating awareness is developed. Businesses can engage their products, services, and brands with other people using the networks. A user that comes across a post, status update or tweet from a company marketing their products or services instantly becomes a potential customer, or even better, a potential investor.

Such marketing is done either through the companies’ social media pages on the said platform or, through promotional and sponsored ads done on the social network at a fee. Just like ads on TVs, radio and print media evoke potential clients to try out the product or service, so do ads on social media. SMM also involves developing informational content, design, administration of social media pages, and research into social media trends.

How to Easily Check the Square Footage of Your House

A house that sounds roomy and spacious online may actually have 800 of its square feet contained in a four-foot-tall dirt-floor basement. What’s up with that? In Washington DC, clients are often confused at the square footage discrepancy between what’s listed and what they see on tour, and colleagues in other markets hear the same thing.

Why the conflicting information? Well, the American National Standards Institute (ANSI) guidelines on how to calculate a home’s square footage are considered the standard, but there are no official laws that govern this process. In addition, some Multiple Listing Services (MLS) report all finished and unfinished square footage of a house as one number, adding to the confusion. Since the rules aren’t standard, some listing agents just post their best guess on a home’s square footage. As a result, buyers and their agents often have to investigate.

If you love a home, does it matter if the 2,000 square foot charmer turns out to be officially 1,600 sq ft in length? Since square footage is used to determine a home’s market value, it can matter a lot. When it comes time for you to sell, 400 fewer feet in measurement can impact the price you’ll get, particularly in a buyer’s market. Which is why we created this guide on how to calculate square footage of a house.

Sell for more with Redfin. Learn how at a free Home Selling class.

What to do as a buyer.

First off, start by referring to your city’s building department records. Many city and county records are now available online, which makes getting this info much easier than it used to be. Some updates – like unpermitted remodeling – may not be reflected in the records, but it will still provide a good baseline.

Then, familiarize yourself with basic ANSI guidelines for calculating square footage for single-family homes. Practices can vary slightly from market to market, but these rules apply to most areas in the country:

  • Below grade spaces (basements, dens, etc.) do not usually count toward a home’s square footage. Even a finished basement can’t be counted toward a home’s Gross Living Area (GLA) but it can be noted separately in the listings total area.
  • The ANSI method specifies measuring from the exterior of the house, but the wall width is not usually subtracted to account for actual living space.
  • Stairways and closet areas are included in the square footage length.
  • Finished attic square footage is included if an area has at least seven minimum feet of clearance.
  • Covered, enclosed porches can only be included if they are heated using the same system as the rest of the house.
  • Garages, pool houses, guest houses or any rooms that require you to leave the finished area of the main house to gain access are not counted.

Check it yourself.

blueprints containing the square footage of a home

As a buyer, it can be helpful to know how to calculate square footage of a house yourself; just multiply the length and width of all applicable rooms in the home. All you’ll need to get started is a 100 sq ft tape measure, some graph paper, and a pencil.

How to calculate the square footage of your house

  1. Assign a unit of measure
    Assign a unit of measure to each square on the paper (a foot, for example) and measure to the nearest tenth of a foot.
  2. Pick a wall
    Pick a wall and begin making your way around the interior perimeter of the house in one direction, drawing lines accordingly on the graph paper (though ANSI guidelines specify measuring the exterior walls, measuring from the inside will give you a better idea of the actual livable area).
  3. Look at your floor plan
    Then, go back over your floor plan, multiply the rectangular areas, and add them all up to get your final number. If your calculation includes an area that is not permissible, don’t forget to subtract it out.

Note: Be aware that condominiums have fewer established rules and no ANSI guidelines. To start, you can visit your city’s building department and ask them to pull the home’s plans and permits for the property; the builders are required to include square footage for each unit. If that info is hard for you to get, you may want to hire an appraiser. If you’re a seller, it’s best to pay an appraiser to provide a square footage assessment so your listing is as accurate as possible. Finally, consult an agent. Agents usually see dozens of homes a week and have a pretty good spatial sense; they can often give you a ballpark estimate of any home in question.

Finally, remember that while square footage is important to your home value, don’t focus on it at the expense of style or your emotional response to it. Do you like the design and floorplan? How about the location? Are there rooms you absolutely love? Numbers are important, but they are no substitute for the intangibles that make a house feel like a home.

Originally posted at https://www.redfin.com/blog/how-to-calculate-the-square-footage-of-your-home/